What’s A Remote Marketing Team & Why You Need One?
Updated: Aug 28, 2022
Quite simply put, a remote marketing team is comprised of experts who deliver high-quality, creative and engaging content to help you meet your business goals. They are passionate about their work, are knowledgeable in all facets of marketing, and most of all they enjoy working remotely – which typically means working from home, but they can actually work from anywhere. Managed by the lead team, a remote marketing team is driven by a strategic vision to provide your business the flexibility, efficiency and savings you need to unlock profitability for your brand. What it means is that you can book them for a particular project or hire them to supplement your current company headcount.
Businesses today are increasingly moving towards agile methodologies to improve the speed and performance of their teams. According to McKinsey, agile marketing teams outperform non-agile teams as they can test and implement new concepts 5 to 10 times faster, execute a campaign 2 to 3 times faster and spend 10 to 30 percent less on marketing execution. Additionally, it significantly influences the bottom line by increasing ROI (return on investment) up to 20 to 30 percent for businesses whose marketing departments adopt agile methods.
To top it off, here are 3 reasons why you should consider working with one:
1. Quicker onboarding
Onboarding is the formal process of inducting a new agency into a company. A traditional agency onboarding process can be time intensive and clunky – depending on the company policies and procedures. While onboarding a remote agency, the processes are streamlined and secured via technology, with minimal to no face-to-face meetings – except when you truly want to.
We believe that the onboarding procedure is very crucial to forging lasting relationships and ensuring that you are in fact hiring the right agency. With our self-driven onboarding model, you save on precious time & money. Customizing a successful virtual onboarding experience is simpler and quicker, especially when you need to be prepped and show-ready immediately.
2. Competitive edge
During the pandemic, many businesses had to undergo overnight transformations, including cost-cutting, organizational reorganization, and the implementation of remote work. While ‘remote work’ refers to work done away from the office, many businesses are taking a hybrid approach to match the needs of the company with the desires of its employees. According to research by Owl Labs, 57% of employees say that they prefer working from home full-time.
Now, companies around the world are recognizing that competitors with more flexible work arrangements may pose a substantial challenge to their business. They are debating how and when to bring staff back to the office, as well as the hazards connected with doing so. Ford, Microsoft and Amazon are some of the companies who have adopted a hybrid work model across the organization. While companies like Dropbox, 3M and Airbnb have all implemented a remote first approach to the way they work. With a remote marketing team, you’re at par with the tech giants, and a step ahead of your competition.
3. Risk Mitigation
While we can all make educated guesses, no one can anticipate what the future holds. By working with remote teams, you can reduce risk for your company even if your business adopts a hybrid approach. Having the flexibility of a remote workforce means reducing the risk to your employees and their potential points of contact, even with other ailments like the flu or the common cold.
We can expand on the idea of risk mitigation by considering it as a means of lowering financial risk as well. Since you won’t need to invest as much in a marketing team without a physical presence, your sunk costs will be lower. You can use those savings to invest in the actual growth of your business. Additionally, remote agencies assume all accountability and have the capacity to carry out any marketing plan at any level.
The key to winning the game today, is agility. With a lean business you can lead your team and priorities towards value creating opportunities. A remote marketing team can help you create the impact that you set out to make.