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Remote Marketing: Great For The Environment

Updated: Sep 16, 2022

Traffic jams rob the U.S. economy of $78 billion per year in productivity, not to mention the almost three billion gallons of gas which is idled away, and accounts for 26 million extra tons of greenhouse gases, as per Global Workforce Analytics (GWA). Additionally, if we aim for even a 1% reduction in vehicles on the road, it is estimated to yield at least a three-fold decrease in congestion. Let that sink in!

During the one-plus-year-long pandemic stupor, with imposed lockdowns and work-form-home routines, cleaner air quality was reported across some of the most busiest cities & urban areas. It’s not to say that remote work alone can solve the ecological issues the world faces today, instead these numbers tell a story of how we can play our part in lowering the greenhouse gas emissions & bringing down our environmental impact.

Here are some of the ways in which working with our remote marketing team can help you contribute towards the well-being of our planet.

Reduced carbon footprint

Sun Microsystems reported that its 24,000 U.S. employees who opted to work from home, avoided producing 32,000 metric tons of CO2 last year by driving less often to & from work. GWA suggests that if those with remote compatible jobs – approx. 56% of the workforce – and a desire to work from home at least some of the time – approx. 88% of the workforce – did so only half the time, it would have the greenhouse gas equivalent of taking the entire New York State workforce off the road – imagine that!

Cutting out commute to work is one of the significant advantages of working with our remote marketing team. It not only saves you time, but it also saves money on transportation & gas, which your team would otherwise spend to get to work within their driving distance. With lesser commute you reduce your carbon footprint, and get to spend that valuable time and money on your family, adopting a new hobby or starting that exercise routine you have been avoiding – the options are endless.

Less use of fossil fuels

According to US Energy Information Administration (EIA), in 2021 the United States consumed around 134.83 billion gallons (or approximately 3.21 billion barrels) of petroleum, an average of approximately 369 million gallons per day (or about 8.80 million barrels per day). This was around 6% less than the record high of about 392 million gallons per day in 2018!

Just imagine what would happen if half of those commuters were able to work from home on alternate days. Yup! The difference is mind boggling. We do our bit by encouraging online & virtual communication & collaboration wherever possible. Our team comprises of people who love what they do and love to do it (marketing) remotely. Back in 2015, Xerox reported its remote workers drove 92 million fewer miles, saving 4.6 million gallons of gas, reducing carbon dioxide emissions by nearly 41,000 metric tons.

Reduced use of paper

In a regular work environment, printing documents happens by default. If you’ve worked in an office, you’d know what this means. There may be times, when you’d take a print out, only to realize that it was the wrong document. Or you’d print the right document, only to end up not using it at all. To top it off, if the office does not have a proper recycling policy in place, that printed document is destined for the bin. Nearly 3.7 million tons of copy paper are used annually in the United States alone — over 700 trillion sheets.

On the flip side, if you work from home and need a print out, you’d think twice before actually printing the document. Taking into account, e.g. whether the print will be worth the cartridge ink and if it can be recycled properly later. Among our remote marketing team, we proof and approve everything online. The digital documents are organized in proper folders on the cloud, to be able to use them from anywhere in the world. Our data sharing procedures are streamlined and secure to ensure seamless marketing for you.

The triple bottom line in business focuses on profit, people, and the planet. With our remote marketing team, you can achieve all three. We’re not saying that remote marketing alone will cure the planet, instead the proposition is to consider that every little bit helps. Are you ready to play your part?

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