Amazing Google Ads Benefits You Need To Know
Updated: Sep 16, 2022
Google Ads is pay-per-click advertising that allows businesses to place ads across the Google content network. You can use Google Ads to promote your business, sell your products or services, increase brand awareness, and most of all drive customers to your website. Since Google Ads accounts are all digital, you can make, manage and modify your ad campaign, including ad text, settings and budget, at any time.
Google Ads has been around for a long time now. Currently, Google is one of the leading companies in advertisement & marketing services and has changed the way people view advertising forever.
According to Wikipedia, over 3 billion searches take place every day from all types of devices. The fact that so many people rely on Google to find information is an easy way to understand why Googles Ads should be a part of your digital marketing strategy.
1. Google Ads’ ROI is pretty high
CPMs (cost per mille: the cost for one thousand views or impressions of an ad) in Google Ads are usually 15-30% lower than in other advertising services, and CPCs (cost per click) can be as low as $0.01 per click (less if you bid on keywords). In addition to that, Google Ads also provides other benefits such as account management tools, attribution solutions and campaign report, making it possible for businesses to monitor their ROI and get real-time analytics about customer behavior for every campaign.
2. Google Ads is very easy to use
In fact, Google has a great help center where you can get answers for all your doubts about how these ads work. Also, if you want to become an expert in Google Ads and learn how to make them work for your business, there are plenty of courses for self-studying or live trainings available on the internet – we highly recommend this one by Hubspot.
3. Google Ads is widely compatible
Nowadays, there are thousands of companies involved in advertising, so being able to use one service that is compatible with a large number of other platforms is very convenient and important. Google Ads works with almost every type of device and platform you can think of, meaning that people who have computers or mobile devices can easily reach potential customers and leave messages they believe will be useful for their business. Google Ads is great especially for businesses who need to advertise on the Internet to reach their target audience in order to improve their sales.
4. Google Ads show up on Google Maps
One of the most powerful features of Google Ads is that they appear for specific searches in local business categories, meaning that businesses can reach potential customers even if they are physically located in other areas than their own customers (which expands their audience). Also, some of these ads will appear directly on Maps (which is great since Maps is one of the most visited websites around the world).
5. Google Ads campaign is simple to set up
Google Ads are usually a quick and easy way to get started with local SEO and business promotion. In fact, setting up a Google Ad is as simple as giving Google your business's address or telephone number, choosing the exact location you want your ad to appear on, selecting relevant words that you want your ad to be associated with and specifying which date period you want the ad to be active for. It all takes a couple of minutes at most!
6. Google Ads perform well
Since the ads have been part of Google for such a long time, they’ve had plenty of time to test and find out what actually works for its audience. As a result, Google ads perform very well and that means that if you set up a campaign in Google Ads, your business will have a higher likelihood of being clicked by your potential customers, leading to higher sales for you!
7. Google Ads are free
Last but not least, Google Ads are free for everybody. This is great news especially for small businesses who don't have the budget and the time to afford other advertising services. In fact, if you start managing your account in Google Ads, all it takes is a couple of minutes and your company will already be promoting itself on the internet! There isn't much more you can ask from an advertising service than that.
When you are looking at using Google Ads, there are plenty of things to consider. For example, if you decide to use Google Ads to promote your business online and especially on Google Maps, it is important to be able to present yourself as a professional and reliable business.
Google Ads also work very well in terms of local marketing and SEO, but they do require some time and attention from the effective manager of the campaign. On the other hand, if you are just starting out with SEM or local SEO and looking for a simple way to bring potential customers inside your business (such as through local search optimization), it is definitely worth considering adding Google Ads in your local SEO strategy.
In the comments below, let us know:
How is Google Ads benefiting your business?
What challenges (if any) did you face while setting it up and how did you overcome them?
What did you find helpful along the way, that can be useful to for our fellow readers?